Our Services
From Attention To Advocacy
Lucenti Strategy helps organizations and leaders in Puerto Rico and the US turn perception into advocacy through public relations (PR), reputation management, crisis communications, media relations, and strategic communications.
How people feel about your brand matters. We bring decades of experience to help you move from messaging to meaning, and from attention to advocacy, with a clear scope and a calm process.
Tell us your goal and timeline. We’ll recommend a clear scope and next steps.
Common Reasons Teams Reach Out:
- You’re preparing for a launch and want visibility with credibility
- You’re getting more attention and want to protect reputation
- Leadership needs clearer messaging and talking points
- Media interest is increasing and you need spokesperson support
- You want consistent communication across teams and channels
What We Deliver
From Messaging to Meaning
Clear messaging people understand, repeat, and trust.
From Attention to Advocacy
Credible coverage and visibility that supports your goals.
Perception Into Action
Practical guidance that helps teams respond well and protect reputation.
What We Offer
Our Strategic Positioning Services Include:
Strategic PR
Strategic PR services built around your goals, with a clear public relations strategy and outreach plan.
Who it’s for: leadership teams and organizations that want credible visibility without guesswork.
What this can include
- Positioning and story angles that hold up under scrutiny
- PR plan and outreach priorities
- Media-ready messaging essentials (key messages, boilerplate, talking points, pitch angles)
Reputation Management
Reputation management and online reputation management support to protect trust and reduce risk.
Who it’s for: teams that want to strengthen trust signals and stay steady when scrutiny increases.
What this can include
- Monitoring and issue triage (what matters, what doesn’t)
- Response guidance and message control
- Practical steps to improve trust signals over time (what to fix first, what can wait)
Media Relations
Media relations support that makes your story timely, credible, and ready for outreach.
Who it’s for: leaders and teams who want press outreach handled with clarity, preparation, and professionalism.
What this can include
- Pitch drafting and outreach strategy (who, why, when)
- Press kit basics that support your narrative (bio, boilerplate, key messages)
- Interview prep and spokesperson coaching
Crisis Management
Crisis management and crisis communications support when you need a calm plan and clear messaging.
Who it’s for: organizations that need fast alignment and consistent communication when the stakes are high.
What this can include
- Situation assessment and first-response messaging (including a first statement draft when needed)
- Stakeholder communication support and internal alignment guidance
- Crisis playbooks and response protocols
Communications Strategy
Strategic communications planning that aligns your message across teams, channels, and moments that matter.
Who it’s for: organizations that need consistent messaging across leadership, teams, and channels.
What this can include
- Message architecture (key messages + proof points) and talking points
- Audience and channel plan tied to your priorities
- Internal and external alignment support
Social Media Marketing
Social media marketing and social media management support that keeps your message consistent.
Who it’s for: teams that want a steady presence without losing control of tone, quality, or responses.
What this can include
- Content themes, post types, and a simple approval rhythm
- Campaign support tied to launches and visibility goals
- Community response guidelines and reputation-aware moderation
Branding
Branding and brand positioning work that makes your message consistent and recognizable.
Who it’s for: organizations that need clearer identity and language before they scale PR, campaigns, or content.
What this can include
- Brand positioning and narrative
- Voice and messaging guidelines
- Messaging foundations so your team stays consistent everywhere
Multimedia
Multimedia and content production that turns your story into formats people actually consume.
Who it’s for: teams that want stronger storytelling assets for web, social, campaigns, and press use.
What this can include
- Content concepts, creative direction, and format planning
- Video, image, and podcast-ready assets
- Specs and formats built for web, social, and press use
How We Work
Clear process. Clear scope. No confusion.
1. Brief intake: goal, context, timeline
2. Scope and plan: deliverables, timeline, what’s included
3. Execution: strategy, messaging, and production
4. Review and refine: feedback, improvements, next steps
Thank you for contacting us.We’ll get back to you as soon as possible.
We got it.
What To Expect After You Reach Out
A simple, respectful process.
- We confirm receipt.
- If needed, we ask a few clarifying questions.
- You get a recommended scope, timeline, and next steps.
FAQ
Do you offer one-time projects and retainers?
Yes. Some clients need a focused engagement. Others prefer ongoing support. We’ll recommend a scope that matches your needs.
Can you support an internal team?
Yes. We can support your team with strategy, messaging, media relations, or campaign execution.
What’s the difference between PR and reputation management?
PR focuses on earning attention and credibility through story and media. Reputation management focuses on protecting trust through monitoring, guidance, and response planning.
What is included in reputation management services?
Typically: monitoring, issue triage, messaging guidance, response planning, and practical steps to strengthen trust signals over time.
How long does PR take to see results?
Some improvements happen in weeks (clearer messaging and press readiness). Credible coverage and reputation gains usually take months, depending on timing and consistency.
What information should we include when we reach out?
A short summary of your goal, your timeline, and any links or context you can share is enough to start.