MORE than a MARKETING AGENCY
LUCENTI IS YOUR STRATEGIC POSITIONING ENGINE
FEATURED IN
COMMUNICATIONS & PR with a purpose
Lucenti is a strategic positioning firm that creates and deploys innovative strategies to help companies solve challenging problems and discover new opportunities.
We leverage our expertise in communications, reputation management, public relations, branding, and social media intelligence to advance our clients’ goals.
OUR CLIENTS
LISTEN. MEASURE. ACT.
Companies that listen to their stakeholders and engage with their communities are more profitable. Their employees are more productive and their clients more loyal. Public perception is driven by audiences of diverse demographics who are watching, reading, listening, and creating content on multiple platforms that influence and prompt decisions.
We collect, sift and calibrate key data and information that provide important insights and metrics in order to help executives make strategic business decisions.
We leverage our extensive experience in social media, crisis communications, branding, and public relations to design tactical message executions that help our clients achieve their goals.
We believe deeply in the power of corporate and community relationships. We strive to provide clients with the best pathways to engage with communities and causes in order to maintain the most meaningful rewards.
This is one of the cornerstones of the work we do at Lucenti and something that separates us from the rest.
HOW WE GET IT DONE
PASSION, ENERGY, AND FRESH PERSPECTIVES WORKING WITH INNOVATIVE TOOLS TO SOLVE YOUR PROBLEMS IN AN EVER-EVOLVING LANDSCAPE
ADVOCACY DRIVER INDEX Sentiment metric provides insights on advocates, detractors, and key topics of interest.
TEMPERATURE DECK Snapshot metric for a particular issue, topic, campaign, and/or theme to measure public perception.
REPUTATION DEEP DIVE A full report analyzing all metrics for a specific period of time. Including social media and print articles on the company, executives, and key stakeholders.
MONTHLY DIGITAL INTELLIGENCE (MDI) Monthly metrics and insights on key comms and brand KPI’s.
YOUR REPUTATION & BRAND ARE EVERYTHING.
“Lucenti has a proven track record of helping companies, large and small, navigate the rapidly changing online reputation management landscape. They have been our trusted partner for years, and have been integral creating innovative solutions that impact the community while strengthening our brand”
— Iván Baez, Director of Public Affairs @ Yo Soy Walmart
“We have been working with the Lucenti team for several years now and they never fail to deliver the most comprehensive and customized solutions. Particularly in the corporate social responsibility space, they partner with us for our ATH for Puerto Rico initiative, which raised thousands for non profits in Puerto Rico while amplifying our platform. Lucenti is the go-to firm for any company looking for solutions with depth, professionalism and transparency.”
— Alexandra López, Executive Vice President of Evertec
“Lucenti partnered with Hecho Puerto Rico to drive the strategic positioning of our brand and organization, which has been serving Puerto Rico for a century. Their ability understand our stakeholders and execute in the digital space amplify our brand to new heights bringing new advocates and support for all that is made in Puerto Rico.”
— Jorge Ramirez, President of Hecho en Puerto Rico
“Lucenti’s understanding of strategy, messaging, and communications is executed in a way which delivers value to all of our stakeholders. As a non-profit, our work strives to impact the community, and Lucenti's purpose-driven strategies are a great communication partner.”
— Blanca Santos, Executive Director @ Bravo Family Foundation
LUCIENNE GIGANTE Founder
Lucienne is a strategic communications, crisis management and reputation management leader. She assists high-profile organizations and leaders in developing impactful communication initiatives aligned with company values to set them apart in their industries.
Her work has received more than 50 awards including American Banking Association Social Impact Award and PR News Community Relations Professional of the Year.
HOLISTIC APPROACH
YOUR FULL SERVICE STRATEGIC POSITIONING AGENCY
