Privacy Policy

Effective date: 03/01/2026
Last updated: 03/01/2026


1) Who we are

Lucenti Strategy (“Lucenti,” “we,” “us”) operates this website (the “Site”). We provide communications and PR advisory services, strategic positioning, and related support.


Contact

Mailing address: PO Box 6143, San Juan, PR 00914

Email: lucienne@lucentistrategy.com


2) What this policy covers

This Privacy Policy explains how we collect, use, share, and protect personal information when you:

  • Visit or use the Site
  • Book a call, fill out a form, or contact us
  • Interact with tools embedded on the Site (for example, calendars and scheduling)

3) Information we collect

We collect information in three main ways:


A) Information you provide

Examples:

  • Name
  • Email address
  • Company name and role (if you share it)
  • Message content and attachments (if you send them)
  • Details you submit when booking a call or requesting services


B) Information collected automatically

When you visit the Site, we may collect:

  • IP address (or a portion of it)
  • Device type, browser type, and operating system
  • Pages you visit and actions you take on the Site
  • Approximate location (based on IP)
  • Referral source (how you arrived at the Site)


C) Cookies and similar technologies

We use cookies and similar tools to operate the Site and measure performance. See Section 6.


4) How we use your information

We use personal information to:

  • Respond to your messages and requests
  • Schedule and manage calls
  • Provide services and communicate about service fit
  • Operate, secure, and maintain the Site
  • Measure Site performance and improve content and user experience
  • Prevent fraud, abuse, or security incidents


5) Legal basis (for visitors in certain regions)

If laws like GDPR apply to you, we process personal information based on:

  • Your consent (for certain cookies where required)
  • Contract steps (to respond to your request and discuss services)
  • Legitimate interests (security, basic analytics, and improving the Site)
  • Legal obligations (when applicable)


6) Tools we use on this Site (and what they may collect)

We use third-party services to run the Site and support basic functions:


A) Duda (website platform/hosting)

The Site is built and managed on Duda. Duda may process technical data needed to deliver the Site, such as device and browser information and logs.


B) Google Analytics (traffic measurement)

We use Google Analytics to understand how people use the Site. Google Analytics may use cookies and similar identifiers to collect data such as:

  • Pages visited
  • Time spent on pages
  • Device/browser information
  • Approximate location (based on IP)
    You can limit cookies through your browser settings. You can also use Google’s tools to manage ad and analytics settings through Google if you use a Google account.


C) Calendly (scheduling)

We use Calendly to allow visitors to book calls. If you schedule, Calendly may collect:

  • Name and email
  • Meeting details you submit
  • Scheduling metadata (time, time zone, basic device data)


D) Tockify (events calendar)

We use Tockify to display events and calendars on the Site. Tockify may collect technical data needed to load the embedded calendar and measure usage of the embedded feature.


E) PayPerForm (embedded tool on the Site)

We use PayPerForm as a third-party tool on the Site. If you interact with PayPerForm components, PayPerForm may collect information you submit and technical usage data required to provide the feature.


Important: These providers may collect and process information under their own privacy policies. We recommend you review their policies if you want more details about their data practices.


7) When we share information

We do not sell your personal information.

We may share information:

  • With service providers listed above and other vendors that help us operate the Site and communicate with you
  • If required by law, legal process, or lawful request
  • To protect rights, safety, and security (including investigating fraud or misuse)
  • As part of a business transaction (merger, acquisition, or asset transfer)


8) Third-party links

The Site may link to third-party websites (social platforms, publications, tools). We do not control those sites. Their privacy policies apply.


9) Data retention

We keep personal information only as long as we need it to:

  • Respond to you and manage our relationship
  • Provide services and keep reasonable business records
  • Meet legal, tax, or compliance requirements when they apply
  • Maintain Site security and prevent abuse


10) Security

We use reasonable safeguards to protect information. No online system can be guaranteed 100% secure.


11) Your rights and choices

Depending on where you live, you may have rights to:

  • Access personal information we hold about you
  • Correct inaccurate information
  • Request deletion (subject to legal and operational exceptions)
  • Object to certain processing
  • Withdraw consent where applicable

To submit a request, email lucienne@lucentistrategy.com. We may ask you to verify your identity.


12) International visitors

Lucenti operates from Puerto Rico. If you visit from outside Puerto Rico, your information may be processed in locations with different privacy laws.


13) Children’s privacy

The Site is not intended for children under 13. We do not knowingly collect personal information from children under 13.


14) Changes to this policy

We may update this Privacy Policy. We will post the latest version on this page and update the “Last updated” date.