How people feel about your brand matters
Communications Agency & Reputation Management in Puerto Rico
Lucenti Strategy helps you turn perception into advocacy. We listen to stakeholders, read the signal, and help you communicate with clarity so people trust you, stay with you, and speak for you.
Clear guidance. Fast response. Calm leadership when it counts.
Trusted To Protect Reputations and Earn Credible Coverage
From proactive PR to crisis response, Lucenti Strategy helps teams communicate with discipline and care. You get clear messaging, stronger trust signals, and a story that holds up under pressure.
“Lucenti has a proven track record of helping companies, large and small, navigate the rapidly changing online reputation management landscape. They have been our trusted partner for years, and have been integral creating innovative solutions that impact the community while strengthening our brand”
Iván Baez
Director of Public Affairs @ Yo Soy Walmart
About Lucenti Strategy
Lucenti Strategy is a strategic positioning firm built for moments that shape trust.
We help leaders clarify what to say, when to say it, and how to prove it. We connect messaging to real actions, including how you show up for your community and the people your brand affects.
We keep work direct and decisions clear, so your team stays aligned and your brand stays steady.
What You Can Expect
Direct access to the people doing the work
Clear messaging and next steps you can use right away
Calm support when the pressure rises
Communication that considers clients, employees, and community, not just headlines
Our Strategic Positioning Services
Lucenti Strategy delivers strategic PR and communications support that protects trust and earns public wins.
Common Reasons Leaders Hire Us:
- A public issue is forming and you need a clear response plan
- Leadership needs talking points and message control
- Search results and reviews are hurting trust
- A launch, expansion, or change is bringing attention
- You want coverage, but the story angle is not clear yet
(01)
Strategic PR
We build a PR plan that matches your goals and earns credibility. You get clear angles, focused outreach, and coverage that supports demand.
(02)
Reputation Management
We protect trust across search, reviews, media, and social. You get clear priorities and actions that reduce doubt before people contact you.
(03)
Media Relations
We pitch with discipline and build relationships with intent. You get placements that match your message and support your reputation.
(04)
Crisis Management
We help you prepare response plans, draft statements, and guide fast decisions. You stabilize quickly and keep the story from spiraling.
(05)
Communications
Strategy
We help you align your message across teams and channels. You get one set of talking points, fewer mixed signals, and stronger follow-through.
(06)
Social Media Marketing
We plan content, support campaigns, and manage comments with care. You grow reach while protecting reputation in real time.
(07)
Branding
We define your message, tagline, and voice, then apply it across the places people judge you first. You sound consistent and look credible.
(08)
Multimedia
We turn your story into video, images, and podcast-ready content that fits each platform. You explain complex work fast and keep attention longer.
Our work.
Clients hire Lucenti Strategy when the stakes are high and the message has to hold. We help brands protect trust, earn support, and communicate with proof.
Who We Help
Lucenti Strategy supports leaders and organizations that need to earn trust, protect credibility, and communicate with care.
Founders and executive teams:
Leaders who need message control, spokesperson prep, and steady guidance during change or scrutiny.
Mission-led organizations:
Teams that must explain impact clearly and protect trust with consistent public communication.
Public-facing brands:
Brands in the spotlight that need PR, media coverage, and social messaging that builds confidence.
High-scrutiny industries:
Organizations facing regulation, controversy, or sensitive topics that require careful language and fast response.
Teams entering a new chapter:
Launches, expansion, mergers, or leadership changes that need a clear narrative and aligned communication.
Common Situations We Handle
If people can search you, review you, or talk about you publicly, your communication plan matters.
- You need a statement and next steps before the story spreads
- Your leadership team says different things in public
- Search results or reviews create doubt before people call
- You want coverage, but your message is not landing
-
- A decision is coming and the public reaction matters
What Changes When Your Communication Is Strong
- You respond faster with fewer mistakes
- Leadership uses one set of talking points
- Your story reads clearly in press, search, and social
- Reviews and search results build trust instead of doubt
- People understand what you do in one read
How We Get It Done:
1
Step one: LISTEN
We gather what stakeholders are saying across media, search, social, reviews, and internal channels. We separate noise from real risk and real opportunity.
2
Step two: MEASURE
We track sentiment, reach, credibility, and impact. We identify what is shaping perception, what is hurting trust, and what needs a decision now.
3
Step three: ACT
We turn insights into action. Messaging, response plans, content, media outreach, and guidance for leaders, with priorities your team can execute.
Ready to get clear fast? Book a strategy call.
Proactive. Resourceful. Solutions-Focused. Human.
What Clients Say
We have been working with the Lucenti team for several years now and they never fail to deliver the most comprehensive and customized solutions. Particularly in the corporate social responsibility space, they partner with us for our ATH for Puerto Rico initiative, which raised thousands for non profits in Puerto Rico while amplifying our platform. Lucenti is the go-to firm for any company looking for solutions with depth, professionalism and transparency.
Alexandra López,
Executive Vice President of Evertec
Lucenti partnered with Hecho Puerto Rico to drive the strategic positioning of our brand and organization, which has been serving Puerto Rico for a century. Their ability understand our stakeholders and execute in the digital space amplify our brand to new heights bringing new advocates and support for all that is made in Puerto Rico.
Jorge Ramirez,
President of Hecho en Puerto Rico
Lucenti’s understanding of strategy, messaging, and communications is executed in a way which delivers value to all of our stakeholders. As a non-profit, our work strives to impact the community, and Lucenti's purpose-driven strategies are a great communication partner.
Blanca Santos,
Executive Director @ Bravo Family Foundation
Meet the Founder: Lucienne Gigante
Lucienne Gigante is a communications and PR strategist who helps leaders protect credibility and build trust in public. She brings over two decades of experience guiding organizations through reputation risks, media moments, and high-stakes messaging.
Lucenti Strategy began in 2021 to help brands communicate with purpose and earn real support. The work connects messaging to meaning, and meaning to action, so stakeholders and communities can trust what a brand stands for.
FAQ
What does Lucenti Strategy do?
Lucenti Strategy helps leaders turn public perception into trust and advocacy. We listen to stakeholders, measure what shapes reputation, and act with clear communication plans that protect credibility and earn support.
What makes Lucenti Strategy different?
Most PR agencies focus on outputs. Lucenti focuses on outcomes: clearer decisions, steadier trust, and community relationships that strengthen your reputation over time.
Do you work outside Puerto Rico?
Yes. We serve clients in Puerto Rico and all the US.
Do you offer crisis or reputation repair support?
Yes. We build response plans, messaging, and media guidance to help you act fast without losing control of the story.
How do you price your work?
Pricing is based on scope, timeline, and the level of support you need. We propose only what fits your goals, so you do not pay for work you will not use.
How quickly can you start?
We can start with an assessment call this week. If the need is urgent, we can prioritize crisis support first.
How do we start?
Start with a strategy call. We will review your goals, risks, and priorities, then recommend a clear next step.
How much does a PR agency cost in Puerto Rico?
Pricing depends on scope, urgency, and deliverables. Some projects are one-time, others run on a monthly retainer. We outline what’s included, timelines, and reporting so you only pay for what you need.
What does reputation management include?
It includes monitoring, message guidance, response planning, and support for handling negative press or online issues. The goal is to protect trust and reduce risk with clear, consistent communication.
When do you need crisis communications?
When an issue can damage trust fast. That includes negative press, social backlash, workplace incidents, executive scrutiny, or legal exposure. If you’re not sure, it’s usually time to prepare.
How long does PR take to show results?
Some improvements happen in weeks, like clearer messaging and press readiness. Media coverage and reputation gains usually take months, depending on your industry, timing, and consistency.
Protect Your Reputation. Clarify Your Message.
If you want communication support that is clear, focused, and built around trust, we should talk.